In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities concerning contemporary B2B marketing. We go over exactly how the acquiring journey is now entirely fragmented and the way that area building can assist marketers retake control of the discovery a… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other realities about contemporary B2B advertising and marketing. We review just how the buying trip is currently entirely fragmented and also the manner in which area structure can aid marketers retake control of the explorati… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other truths regarding modern B2B advertising. We review how the purchasing journey is now totally fragmented and also the manner in which area structure can aid marketing professionals retake control of the disc… Read More


Mark Donnigan: It's going fantastic, Ben. I am so pleased to be here on your show.Ben: Definitely. We enjoy to have you on the program. Specifically provided the value as well as the urgency of the topic we're going to be tackling throughout this conversation too, which is one that I think is really under-discussed. One that could otherwise raise s… Read More